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Shop Girl at Carted's avatar

Love this so much (if I do say so myself 😅). Hands down one of the best pieces of content on how to get the most out of shopping sales and markdowns in general. Thanks for having me! Cannot even with your UPDATE on the J.Crew

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Carly Chenault's avatar

the timing was impeccable! 😭😭

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Phia's avatar

❤️❤️❤️❤️

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Evonne Sturm's avatar

So honored to be included in this one, thank you again. As always, your newsletter made me laugh, learn something new, and wish we could debrief over spicy margs. So smart, so fun, so damn useful. Nailed it!

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Carly Chenault's avatar

we absolutely will debrief over spicy margs one day

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Evonne Sturm's avatar

Can’t wait!

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B Jones's avatar

One takeaway from S&R is that maybe more existing brands should be lending their ops teams to support founder-driven efforts? Emily is 100% amazing and I am a huge fan, but there are almost certainly other founders with great taste and judgement who could also rapidly scale with established brand ops support. Seems like a great option for established brands looking to diversify revenue streams and take creative risks without jeopardizing mainline sales.

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Carly Chenault's avatar

oh 100%, i love this take! i think it’s why so many influencers + celebs go the incubator route if they truly have a strong creative vision. more brands could (and should!) build out more incubators internally

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B Jones's avatar

Almost like early stage VC/Y Combinator for fashion start-ups.

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B Jones's avatar

I think this idea has a lot of potential. It would be amazing to see what an incubator could produce if a brand like Aritzia lent its ops and sourcing relationships to ten moodboard creators with interesting concepts and great marketing intuitions. Or to elevate one level, if Gucci deflected from its troubled creative director problems by hard launching five new creative projects, none of which were burdened by the near-impossible legacy of the Gucci mantle.

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